Stix. Use your points here and there.

The world is full of loyalty programs: complex, distant, and easily forgotten. Points that accumulate only to expire unused. From this opportunity, Stix was born. A new model that puts customers at the center of the journey, bringing together different everyday purchases into a single point system, in a simple and seamless way.

However, during a period of rapid growth, the brand needed to rethink its positioning to strengthen its differentiators and clarify this new way of relating to the category. The key to this next chapter was making its greatest strength unmistakable. More than just points, Stix is a network that connects consumers to the everyday use of their rewards. From pharmacies to gas stations. From supermarkets to home improvement stores.

This insight unfolded across multiple fronts: brand platform, tagline, visual identity, verbal and visual language, as well as a review of the brand architecture, culminating in a new positioning. Strategy by Collage