LOL, “last one laughing” is a Prime Video reality show that mixes improvisation with a joke battle. The contestant who can hold back their laughter for the longest time in an arena full of comedians wins the final prize.

With this insight, the brand, like the contestants, always seems to be on the verge of exploding. 💣 The inflatable and innocent brand inhabits a universe of dangerous illustrations.

It features sharp and acidic elements typical of Brazilian culture: puffer fish, pineapples, broken glass bottles, barbed wire and barbecue skewers.